ssl
To keep our customers information from being intercepted. We actually pay for the protection of our customers information.
An SSL certificate ensures safe, easy, and convenient Internet shopping. Once an Internet user enters a secure area — by entering credit card information, e-mail address, or other personal data, for example — the shopping site's SSL certificate enables the browser and Web server to build a secure, encrypted connection. The SSL "handshake" process, which establishes the secure session, takes place discreetly behind the scene without interrupting the consumer's shopping experience. A "padlock" icon in the browser's status bar and the "https://" prefix in the URL are the only visible indications of a secure session in progress.
By contrast, if a user attempts to submit personal information to an unsecured Web site (i.e., a site that is not protected with a valid SSL certificate), the browser's built-in security mechanism triggers a warning to the user, reminding him/her that the site is not secure and that sensitive data might be intercepted by third parties. Faced with such a warning most Internet users likely will look elsewhere to make a purchase.